Published on November 2021 | OTT media content

“Emerging Gender Role and Hate Speech Representation in Indian web series OTT media Content”

Abstract: In India, the media is an essential component of daily life. The impact of the media may be understood since the great majority of people across the world rely on various media platforms to get information for enjoyment and to increase consciousness and knowledge about a variety of other global events. Denis McQuail (2000) believes that the media is accountable for illuminating and fostering systematic exposure, as well as influencing ideas and ideals. Furthermore, according to the BARC (Broadcast Audience Research Council) Report, 2019, web series are defined as popular shows with high viewing that cover a wide range of socio-cultural elements of people's life. There are several types of Over the Top (OTT) platforms for entertainment that broadcast 24 hours a day, seven days a week. India, like other jurisdictions, has been grappling with the question of how to govern hate speech in the internet environment. Regulating internet hate speech is a complicated problem. The purpose of this study is to evaluate web series in the perspective of Indian society. The stereotyped image of women and hate speech, including rude and abusive language, and discrimination on the basis of caste and religion, have been depicted in Indian web series content .The current study intends to investigate how the content structure of Indian web series continues to impact gender representation and hate speech on modern and digital platforms.