Published on November 2021 | Management, entrepreneurship, social media

A STUDY ON THE FRAMEWORK OF THE RELEVANCE & SIGNIFICANCE OF SOCIAL MEDIA FOR WOMEN ENTREPRENEURSHIP : ESPECIALLY COVID-19

The goal of this research is to give a philosophical examination of the diverse work of women entrepreneurs who use digital platforms as their major instruments for their enterprises. It's been approximately 2 decades since social media became strong tools for communicating with friends and family on a worldwide scale. Never before do we have access around the world as we do now with the help of social media, and it's been a decade in which social media has become nearly a part of everyone's life, and if we look at the statistics of developed and developing countries where more than 70 to 80 percent of their population is using the internet, and most of these are new adults between the ages of 18 and 35, and these adults spend the majority of their time on the internet and social media searching for information. Social media, with the assistance of modern technology, paves the way for millions of individuals across the world to find online employment or build businesses for others. Women's entrepreneurship is not immune to these seismic shifts. Millions of women have taken advantage of these chances, and it has been over a decade since women have utilised social media for business reasons to offer products and services. The fast spread of COVID-19, as well as the resulting lockdowns, caused major disruptions for numerous companies across the country. The epidemic has been difficult for small companies, particularly those owned by women." At the same time, data from our applications revealed that women had shown exceptional resilience, leadership, and positivity throughout these trying times. Women started twice as many Facebook fundraising events as males in 2020 and got twice as many donations, accounting for 64% of the cash donated. Furthermore, this study gives information on how women utilise social media effectively in their companies and also what factors assist these particular business women in their online company on social media. Furthermore, this research demonstrates effective techniques to apply for an online business, namely one whose primary aim is social networking. The qualitative technique was employed in the study, which included content analysis, observation, and data obtained through social sites. According to the findings of this study, the usage of social media during the lockdown period has a major impact on female entrepreneurship. On the other hand,the multi-channel, trust, and access capability of social media have a favourable influence on growing female entrepreneurship.