Published on June 2012 | Customer Relationship Management, CRM Strategy, Customer Satisfaction

Title of the Thesis To Study Customer Relationship Management with Reference to New Phaltan Sugar Works Ltd. (Sakharwadi, Phaltan) Author Mr. Ganesh S. Nale

Customer Relationship Management (CRM) has emerged as a crucial managerial strategy in highly competitive and regulated industries such as the sugar sector. This project examines the concept, importance, and practical implementation of CRM with special reference to New Phaltan Sugar Works Ltd., Sakharwadi, Phaltan.