Published on July 2020 | Management Sciences

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PROFITABILITY
Authors: Humaira Naz, Muhammad Zulqarnain Safdar, Muhammad Muddassar Khan, Kiran Mustafa, Abdul Majid Awan and Khuram Shehzad
View Author: Dr. Abdul Majid Awan
Journal Name: International Journal of Management (IJM)
Volume: 11 Issue: 7 Page No: 1518-1526
Indexing: SCOPUS
Abstract:

This paper tries to examine the relationship between corporate social responsibility and organizational profitability. Regression is used to measure the impact of corporate social responsibility on organizational profitability. The proxy used to measure profitability is return on assets. Secondary data was taken from cash out flows for purpose of corporate social responsibility. The results showed insignificant relation between return on equity and corporate social responsibility. The return on asset appears to be more closely related to corporate social responsibility than the return on equity. The study is only focusing only on Sugar mills listed in the Pakistan stock exchange, however, further research is needed at a large scale to identify how it can be used as a long-term investment opportunity. This study will make it easier for organizations to take decision rather to pay for society in this fierce competition of globalization or not

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