Published on June 2020 | MARKETING

Factors influencing the Gold investors and their Problems: An empirical study

In the current market scenario, there are numerous options are available for investment. In this present study, it is mainly focused on to examine the factors influencing the gold investors to choose gold and problems faced by them. For the purpose of study the primary data and Secondary data has been collected. Primary data consists of questionnaire and secondary data through website, research papers and magazines. Around 110 gold investors have been selected in this research randomly. Their opinion were collected through a prepared well-structured questionnaire and the collected details are subdued into tables with the help of MSExcel and SPSS 22.0. Kendall’s W Test and Henry Garrett Ranking Technique has been used for this research. Based on the research it is found that the gold investors are highly influenced by the factor safety to choose gold as an investment option and they face the problem in storing the physical gold.