Published on February 2020 | Media and Communication
The study attempts to understand students approach towards career counselling in Pakistani province Punjab. Choosing career is the most important and difficult phase of a student life. The concept is not very much well-known in the country, for this reason, the study was conducted with the purpose to investigate out what is happening to college students through career counseling in Punjab, a biggest province of Pakistan. This study provides students perspective pertaining to career counselling in Pakistan. It aims to investigate the result of academic career counseling on the nature of students. Quantitative approach was used to investigate the issue, using survey method, a structured questionnaire was distributed among 350 students of private and government colleges and universities through random samples. The results showed that adequate career counseling services may not be available for college level students. Students had to rely on other resources, including teachers, friends and family to make career choices. However, universities students have some level of career counselling for their future. As a result, students are unaware of their career options. Research recommends that career counseling be made available to colleges’ students to provide maximum benefits to college students across the country.