Published on April 2025 | Agribusiness

Role of Entrepreneurial Orientation in Exploiting Opportunities, Competitive Advantage, Innovative Ideas, and Performance in Corporate Entrepreneurship

Entrepreneurial orientation (EO) represents an essential factor in company performance. Thecurrent study gives an essential message to assessing the direct influence of entrepreneurial spiritupon exploiting opportunities, competitive advantage, and growth in corporate entrepreneurship.The main goal of this paper is to define the concept of entrepreneurial orientation and its impacton effective corporate entrepreneurship. Moreover, it attempts to explain the concept and effectof the entrepreneurial orientation dimension (innovativeness, pro-activeness, risk-taking,autonomy, and competitive aggressiveness) on corporate entrepreneurship performance. Thestudy gleaned that an entrepreneurial orientation is crucial for establishing competitive advantage,profitability, economic growth, and performance, and it improves the proactive capability to seekout opportunities and deal with conflicts, allowing organizations to join new markets and focusmore on internal growth. Furthermore, commercial activity enhances and supports firms' abilityto better position themselves and separate themselves from competitors. It suggests thatentrepreneurship businesses develop an entrepreneurial orientation early in their life cycle.